What the client needed
The resort had just opened and needed a steady flow of booking enquiries from travellers in nearby cities.
As a newly opened property, the resort needed to build awareness and a steady flow of booking enquiries quickly.
What we built
- Google Search and Meta campaigns
- A purpose built luxury landing page
- Conversion tracking for forms and calls
- Seasonal offers and weekly reports
How we solved it
We aimed campaigns at travellers searching for the destination, tested offers every week and moved budget to the ads that brought enquiries.
Campaigns targeted travellers searching for the destination, a dedicated landing page presented the resort beautifully, and every form and call was tracked so budget moved to what worked.
The outcome
The campaigns brought more than 1,600 enquiries in three months, reaching 232 in a single week.
Enquiries grew week after week, passing 1,600 in three months, and weekly reports keep every decision clear.
