What the client needed
The institution was well known locally, but online searches for its name showed directory listings ahead of its own website.
Searches for the institution's own name showed directory listings first, which sent students and patients away from its official website.
What we built
- A technical SEO audit and fixes
- On page optimisation for course and hospital pages
- Search Console health and monitoring
- A complete Google Business Profile
How we solved it
We fixed the technical foundations first, then strengthened pages and the local profile for the searches students and patients use.
Technical foundations were fixed first, then key pages and the local business profile were strengthened for the searches students and patients use.
The outcome
The institution now ranks first for its own name, with steady movement on academic and hospital searches.
The institution now ranks first for its own name, and visibility keeps growing for course and hospital searches.
