What the client needed
Some courses filled easily while others needed help. The college wanted admissions for the hardest courses first.
Some courses fill on their own, while others need focused effort, and the college wanted its budget to work hardest where seats were hardest to fill.
What we built
- Search campaigns prioritised by course
- Meta lead campaigns for demand
- Eight course landing pages with enquiry forms
- Verified tracking for forms, calls and WhatsApp
How we solved it
We ranked courses by how hard they were to fill, set budgets to match and verified tracking before any spend went live.
Courses were ranked by priority, each received its own landing page and campaign, and tracking for forms, calls and WhatsApp was verified before any spend began.
The outcome
The campaigns brought 55 admissions and returned more than 31 times the ad spend in fees.
The campaigns delivered 55 admissions and returned more than thirty one times the ad spend in fees.
