What the client needed
The company wanted a cleaner, more modern mark without losing the recognition its customers and partners already had.
The existing mark carried years of recognition, and the company wanted it to feel current without losing that familiarity.
What we built
- A refined logo construction
- Versions for light and dark backgrounds
- Colour and usage guidance
How we solved it
We kept the elements people recognise and sharpened proportions, spacing and colour for today's screens and print.
The recognisable elements were kept while proportions, spacing and colour were refined and tested at every size.
The outcome
Internal and external audiences recognise the brand immediately, and the mark works better everywhere it appears.
The refreshed mark keeps its recognition and works better on screens, packaging and print.
