What the client needed
Real estate logos often look alike. The company wanted a mark that stands out and still feels solid and trustworthy.
The company wanted a mark that stands apart in a category where many logos look alike, while still feeling solid and dependable.
What we built
- A distinctive logo mark
- Versions for digital and print
- Guidance for signage and marketing
How we solved it
We studied the visual patterns in the category, then designed away from them while keeping the mark simple and strong.
Category patterns were studied, then the design moved deliberately away from them while staying simple enough to work at every size.
The outcome
The mark stands out in the category and works at every size, from a favicon to a site board.
The company has a distinctive mark that works from a favicon to a site board.
