What the client needed
The firm offered many services, and visitors found it hard to see quickly what it did and how to start.
Visitors arriving from referrals and search needed to understand within seconds which of the firm's many services fitted their problem.
What we built
- A site structured around four service pillars
- Outcome focused service pages
- Clear calls to action on every page
- A fast, responsive design
How we solved it
We grouped the services into pillars, wrote each page around the outcome a client wants, and designed a simple path to an enquiry.
Services were grouped into four clear pillars, each with pages written around the result a client wants. A consistent design and a short path to an enquiry tie everything together.
The outcome
Prospective clients understand the firm's capabilities quickly and know exactly how to get in touch.
The firm's full range now reads as one clear offer, and prospective clients reach out already knowing which service they need.
