What the client needed
The school wanted more students to discover its teacher training programmes, retreats and classes through search.
Students looking for teacher training search widely, and the school wanted to appear when they look for its programmes and retreats.
What we built
- Search optimisation for programme and retreat pages
- An active Google Business Profile
- Content planned around student questions
- Search Console reporting
How we solved it
We focused on the programmes students search for most and kept the local profile active with updates and photos.
Priority programme pages were strengthened, the local profile was kept active with updates and photos, and progress was tracked every month.
The outcome
Rankings keep improving for priority programme, retreat and teacher searches, verified in Search Console.
Rankings keep rising for the school's priority searches, bringing more students to its programmes.
